Definition
A product tour is a guided introduction to a product's interface, features, or workflow. Tours may appear inside an app or be delivered as recorded video. For example, a video tour might point out the dashboard, explain where settings live, and show how a user reaches a useful first outcome.
Scenario in a product workflow
An onboarding team may create a tour that shows navigation, reports and account settings. If the goal is to teach a specific task, such as inviting a colleague, a walkthrough with that task's steps is usually clearer. A tour should skip areas that do not help users orient themselves.
How to apply it
Set a route through the product before writing narration: starting point, two or three meaningful areas, and a useful first outcome. Skip screens that do not help explain that route.
A practical review
Limit the route to a few areas that support one orientation goal. Check that the order matches the product's navigation and that the tour does not suggest a user has completed setup when they have only viewed the screens.
A decision to make before production
Treat a tour as orientation: show where important areas live and let viewers decide what to explore. If the goal is a successful task, measure task completion separately and use a focused walkthrough for the instructions.
How it differs from product walkthrough
A tour introduces selected areas or capabilities, while a walkthrough follows a particular task from its starting point through the steps to a result. Keep the route and depth suited to the viewer's goal.
When a team uses the term “product tour” in a brief or review, agree on the intended meaning before production. That prevents the script, visual plan and success measure from drifting apart.
Related terms
Frequently asked questions
How is product tour different from product walkthrough?
A tour introduces selected areas or capabilities, while a walkthrough follows a particular task from its starting point through the steps to a result. Keep the route and depth suited to the viewer's goal.
What should a team check when using product tour in a product video?
Set a route through the product before writing narration: starting point, two or three meaningful areas, and a useful first outcome. Skip screens that do not help explain that route.
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