Definition
Time to value is the elapsed time between a user beginning an experience and reaching a useful outcome, as defined for that product or task. For example, onboarding might aim to help someone create a first report. A video can clarify the steps, but actual time-to-value depends on the user's context.
Scenario in a product workflow
For a reporting product, a team might measure from workspace creation to the first shared report. It should decide how invitation delays, data imports or approvals affect the clock. A video can make the steps visible, but should not claim to reduce this measure until data supports it.
How to apply it
Name the starting event and the useful outcome being measured. A video can clarify the path between them; it should not claim to shorten the interval without evidence.
A practical review
Specify the start event and the first outcome that qualifies as value for this product. Decide how interruptions, trial setup or external approvals are counted, then report the measurement period and audience instead of making a broad claim.
A decision to make before production
Write down the starting event and qualifying outcome before collecting data. Compare like cohorts and disclose the observation window; a polished onboarding video alone does not establish a faster result.
How it differs from onboarding completion
Time to value measures elapsed time to a defined useful outcome. Onboarding completion tracks completion of a process or milestone. A user may complete setup without reaching value, so define both measures carefully.
When a team uses the term “time to value” in a brief or review, agree on the intended meaning before production. That prevents the script, visual plan and success measure from drifting apart.
Related terms
Frequently asked questions
How is time to value different from onboarding completion?
Time to value measures elapsed time to a defined useful outcome. Onboarding completion tracks completion of a process or milestone. A user may complete setup without reaching value, so define both measures carefully.
What should a team check when using time to value in a product video?
Name the starting event and the useful outcome being measured. A video can clarify the path between them; it should not claim to shorten the interval without evidence.
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