The template
Show the product's core workflow and value in a launch-ready, easy-to-follow sequence.
Use this scene sequence as an editable outline. Replace sample wording with verified details; the sequence is a planning aid, not a fixed duration or a platform specification.
| Beat | On screen | Narration | Review check |
|---|---|---|---|
| 1. Hook | Show the product doing its primary job. | Name the audience and problem. | Does the claim match the launch page? |
| 2. First action | Demonstrate the simplest meaningful step. | Tell viewers what to notice. | Can a new viewer follow the screen? |
| 3. Core result | Show the product state after the task. | Connect the action to a practical result. | Is the outcome substantiated? |
| 4. Supporting detail | Add one differentiating capability. | Explain why it fits the audience. | Is this available at launch? |
| 5. Launch CTA | Show the released product or listing. | Invite viewers to explore or try it. | Is access open and link correct? |
How to fill it in
- Hook: state the viewer's problem or the outcome they want.
- Context: show only the setup the viewer needs to understand the workflow.
- Main action: focus on one or two meaningful product steps.
- Outcome: show what changed, using only claims you can support.
- Next step: give viewers one specific action to take.
Customize it for your audience
Design for a visitor who may not know the product or category. Show the core use before explaining secondary features, and make the first meaningful result legible on a small screen. Align the product state, naming, price and access route with the launch listing. If the audience includes both new users and existing customers, prioritize the new user's path in the main clip and link to deeper setup guidance separately. Prepare an alternate cut without time-sensitive launch language if the video will remain on the product page after launch day, and verify the destination link before posting.
Prepare the final handoff
Check the final video on the launch listing and a phone-sized viewport, including the first frame, captions and link destination. Save a reusable cut without launch-day language and track the product version it demonstrates. If pricing, access or the core workflow changes, review the clip before continuing to feature it.
Production and approval checklist
Before recording or animation, confirm the viewer, destination, desired next action and product version. Replace every illustrative name, number and screen with approved material, or label it as sample content. Check that each scene advances the story and that voiceover fits the time available on screen. Review the draft once for product accuracy, once for audience comprehension and once for permissions, accessibility and destination requirements. Make the final reviewer and approval date explicit; recheck volatile facts such as pricing, availability, release status, event details and platform rules just before publishing. Keep the script, source assets and approved export together so an update can be made without guessing which version is current.
Who it serves
Launch-day visitors need to understand the product quickly. Show the core action and visible result before adding context, then make the next step obvious.
Evidence and review
Check launch date, access, feature state and listing copy with the launch owner. Clarify waitlist or plan restrictions where relevant.
Avoid unsupported superlatives and claims of endorsement, ranking or guaranteed results. Keep the video consistent with the released product.
A worked example
Illustrative scenario, not a customer story: Show the product's core workflow before listing extras: start state, key action, visible result and launch-day next step. Keep claims and feature availability aligned with the public release.
Make it automatically
DemoVexa can use your product code and project context to draft a brief, script, and scene plan. Review every screen, claim, permission, and recording before publishing.
Frequently asked questions
How long should a Product Hunt launch video be?
There is no single ideal duration. Keep the video as short as it can be while showing the core task and result, then preview it in the listing and on a phone.
Can I reuse my product intro video?
Yes, after reviewing the release state, call to action and listing context. A launch video often benefits from a direct demonstration instead of a broad company introduction.
Can I use this template for free?
Yes. The outline is page content you can copy without an account. Adapt it to your product, check the destination's current requirements, and verify every claim, date, permission and third-party asset before publication.
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