What is an App Store Preview video?
An app store preview video shows selected app screens and interactions for a marketplace listing. It gives prospective users a quick look at what the app offers.
When to use a App Store Preview video
Use this format when the audience needs to understand the app's main value, representative screens, and the current requirements of the destination marketplace. It works best when the viewer has one clear reason to watch and the source material supports a useful answer, demonstration or explanation. Before drafting, write down what the viewer already knows and what they should be able to do or explain afterward. That decision helps set the right amount of context and keeps the video from turning into a tour of unrelated material.
- When viewers need a focused explanation of the app's main value, representative screens, and the current requirements of the destination marketplace.
- When a team needs a reusable explanation for app store preview videos.
- When the source material can support a clear, accurate video brief.
A story arc for this format
Use this outline to plan the app's main value, representative screens, and the current requirements of the destination marketplace. Treat the timing and order as editorial choices; adapt them to the source material and the viewer's level of context. Keep each beat focused on one idea, and let the visual prove or clarify what the narration says.
| Beat | What to cover | Review check |
|---|---|---|
| 1. Hook | Open on the audience problem or moment of need. | Avoid a broad promise the video cannot prove. |
| 2. Product proof | Show the feature or workflow that answers that need. | Make the product visible while the narration explains it. |
| 3. Offer | State who the product is for and the next step. | Confirm availability, date and offer details. |
Worked example: app store preview
Illustrative scenario: A fictional habit app preview shows choosing a daily goal, checking a reminder, and viewing a progress screen. The sequence is framed for the marketplace's current device requirements.
Possible opening line: “Choose a daily goal that fits your routine.” Use it only as a writing prompt; replace the wording with your product's verified voice, terminology and details. For this format, build the middle around the app's main value, representative screens, and the current requirements of the destination marketplace.
Before publishing, check that the scene supports the spoken claim. Check the store's current media rules, use only features available in the app, and preview text at the final display size.
| Scene | Draft direction | Review question |
|---|---|---|
| Opening | Choose a daily goal that fits your routine. | Does the intended viewer understand why to keep watching? |
| Context | A fictional habit app preview shows choosing a daily goal, checking a reminder, and viewing a progress screen | Check the destination's latest format requirements. |
| Main beat | Show the app's main value, representative screens, and the current requirements of the destination marketplace. | Use a representative app journey. |
| Close | Show the outcome or one appropriate next action. | Check the store's current media rules, use only features available in the app, and preview text at the final display size. |
How DemoVexa makes it
In New video, choose Marketing & Growth > App Store Preview. This type gives Claude its own instructions for the brief, script, scene plan, and build. The idea field asks for the details this format needs; answer from your source material, and review the brief and script before building. Correct terminology, sequence, availability details and unsupported claims, then inspect the preview at the intended aspect ratio.
What to prepare
Provide a software workspace, the target app marketplace and its current media requirements, and the screens or tasks to feature.
Name the viewer, the point the video should communicate, and any boundaries the script must respect. Gather current interface labels and approved examples; leave unknown facts out or mark them for confirmation.
Production checklist for a clear app store preview video
Use the checklist during script and preview review. It is especially useful when the first draft contains more detail than the viewer needs.
- Check the destination's latest format requirements.
- Use a representative app journey.
- Keep screen text easy to read.
- Show only capabilities available in the app.
- Check the sample scenario against the real product, source or approved material: Check the store's current media rules, use only features available in the app, and preview text at the final display size.
- Check captions, pronunciation and screen legibility in every format you plan to publish.
Explore related pages
Choose a related format or browse the full directory of video types.
Frequently asked questions
How long should an app store preview video be?
Keep it long enough to explain the app's main value, representative screens, and the current requirements of the destination marketplace, and remove context the audience does not need. Start with the point, then give each necessary step or piece of evidence room to be understood.
Can I make an app store preview video without recording?
Yes. DemoVexa builds animated scenes from your workspace and brief, so a camera or screen recording is not required. Narration is optional; you can use an AI voiceover or make a video with captions.
Which formats and languages can a app store preview video use?
Videos can be made in 16:9, 9:16, and 1:1. Voiceover language depends on the provider you use; ElevenLabs supports up to 85 languages, while narration is optional.
What is a useful example of a app store preview video?
A fictional habit app preview shows choosing a daily goal, checking a reminder, and viewing a progress screen. The sequence is framed for the marketplace's current device requirements. This is an illustrative outline, not a customer result or proof that a product has a particular capability. Replace the scenario with a verified workflow and approved data.
What should I check before publishing a app store preview video?
Start with the source material: Provide a software workspace, the target app marketplace and its current media requirements, and the screens or tasks to feature. Then review the exact screen labels, any claim about availability or outcomes, captions, permissions and the rendered preview. Check the store's current media rules, use only features available in the app, and preview text at the final display size.
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