What is a Feature Announcement video?
A feature announcement introduces a new product capability. It explains what changed and why the update may matter to the audience.
When to use a Feature Announcement video
Use this format when the audience needs to understand what changed, who can use the feature, and what viewers can do with it. It works best when the viewer has one clear reason to watch and the source material supports a useful answer, demonstration or explanation. Before drafting, write down what the viewer already knows and what they should be able to do or explain afterward. That decision helps set the right amount of context and keeps the video from turning into a tour of unrelated material.
- When viewers need a focused explanation of what changed, who can use the feature, and what viewers can do with it.
- When a team needs a reusable explanation for feature announcement videos.
- When the source material can support a clear, accurate video brief.
A story arc for this format
Use this outline to plan what changed, who can use the feature, and what viewers can do with it. Treat the timing and order as editorial choices; adapt them to the source material and the viewer's level of context. Keep each beat focused on one idea, and let the visual prove or clarify what the narration says.
| Beat | What to cover | Review check |
|---|---|---|
| 1. User goal | Name the task behind what changed, who can use the feature, and what viewers can do with it. | Show the starting screen and any prerequisite. |
| 2. Product path | Follow the real labels and actions in order. | Keep one meaningful action in each scene. |
| 3. Result | Show the completed state or next useful action. | Verify it against the current product before export. |
Worked example: feature announcement
Illustrative scenario: A fictional app has released saved views. Show where the control appears, how a user saves a view, and which accounts can access it, if availability is confirmed.
Possible opening line: “Saved views are now available in the reports area.” Use it only as a writing prompt; replace the wording with your product's verified voice, terminology and details. For this format, build the middle around what changed, who can use the feature, and what viewers can do with it.
Before publishing, check that the scene supports the spoken claim. Publish only after the release is live, and label any rollout limits or plan requirements accurately.
| Scene | Draft direction | Review question |
|---|---|---|
| Opening | Saved views are now available in the reports area. | Does the intended viewer understand why to keep watching? |
| Context | A fictional app has released saved views | Lead with what changed. |
| Main beat | Show what changed, who can use the feature, and what viewers can do with it. | Show only details that are confirmed. |
| Close | Show the outcome or one appropriate next action. | Publish only after the release is live, and label any rollout limits or plan requirements accurately. |
How DemoVexa makes it
In New video, choose Product & Software > Feature Announcement. This type gives Claude its own instructions for the brief, script, scene plan, and build. The idea field asks for the details this format needs; answer from your source material, and review the brief and script before building. Correct terminology, sequence, availability details and unsupported claims, then inspect the preview at the intended aspect ratio.
What to prepare
Provide a software workspace and confirmed release notes or product details, including what is new, who can use it, and any availability limits.
Name the viewer, the point the video should communicate, and any boundaries the script must respect. Gather current interface labels and approved examples; leave unknown facts out or mark them for confirmation.
Production checklist for a clear feature announcement video
Use the checklist during script and preview review. It is especially useful when the first draft contains more detail than the viewer needs.
- Lead with what changed.
- Show only details that are confirmed.
- Explain who the update is for.
- Separate available features from future plans.
- Check the sample scenario against the real product, source or approved material: Publish only after the release is live, and label any rollout limits or plan requirements accurately.
- Check captions, pronunciation and screen legibility in every format you plan to publish.
Explore related pages
Choose a related format or browse the full directory of video types.
Frequently asked questions
How long should a feature announcement video be?
Keep it long enough to explain what changed, who can use the feature, and what viewers can do with it, and remove context the audience does not need. Start with the point, then give each necessary step or piece of evidence room to be understood.
Can I make a feature announcement video without recording?
Yes. DemoVexa builds animated scenes from your workspace and brief, so a camera or screen recording is not required. Narration is optional; you can use an AI voiceover or make a video with captions.
Which formats and languages can a feature announcement video use?
Videos can be made in 16:9, 9:16, and 1:1. Voiceover language depends on the provider you use; ElevenLabs supports up to 85 languages, while narration is optional.
What is a useful example of a feature announcement video?
A fictional app has released saved views. Show where the control appears, how a user saves a view, and which accounts can access it, if availability is confirmed. This is an illustrative outline, not a customer result or proof that a product has a particular capability. Replace the scenario with a verified workflow and approved data.
What should I check before publishing a feature announcement video?
Start with the source material: Provide a software workspace and confirmed release notes or product details, including what is new, who can use it, and any availability limits. Then review the exact screen labels, any claim about availability or outcomes, captions, permissions and the rendered preview. Publish only after the release is live, and label any rollout limits or plan requirements accurately.
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