What is a Problem–Solution Story video?
A problem-solution story presents a problem and then a product or workflow that addresses it. It gives viewers a simple narrative for understanding the proposed solution.
When to use a Problem–Solution Story video
Use this format when the audience needs to understand a specific audience problem, a realistic product response, and what the example does not claim. It works best when the viewer has one clear reason to watch and the source material supports a useful answer, demonstration or explanation. Before drafting, write down what the viewer already knows and what they should be able to do or explain afterward. That decision helps set the right amount of context and keeps the video from turning into a tour of unrelated material.
- When viewers need a focused explanation of a specific audience problem, a realistic product response, and what the example does not claim.
- When a team needs a reusable explanation for problem–solution story videos.
- When the source material can support a clear, accurate video brief.
A story arc for this format
Use this outline to plan a specific audience problem, a realistic product response, and what the example does not claim. Treat the timing and order as editorial choices; adapt them to the source material and the viewer's level of context. Keep each beat focused on one idea, and let the visual prove or clarify what the narration says.
| Beat | What to cover | Review check |
|---|---|---|
| 1. Hook | Open on the audience problem or moment of need. | Avoid a broad promise the video cannot prove. |
| 2. Product proof | Show the feature or workflow that answers that need. | Make the product visible while the narration explains it. |
| 3. Offer | State who the product is for and the next step. | Confirm availability, date and offer details. |
Worked example: problem–solution story
Illustrative scenario: A fictional operations team tracks handoffs in scattered spreadsheets. Show the specific coordination problem, then a product workflow that centralizes the handoff without promising a universal outcome.
Possible opening line: “When ownership is spread across sheets, the next step can be hard to find.” Use it only as a writing prompt; replace the wording with your product's verified voice, terminology and details. For this format, build the middle around a specific audience problem, a realistic product response, and what the example does not claim.
Before publishing, check that the scene supports the spoken claim. Keep the problem recognizable and the response realistic; label any composite scenario as illustrative.
| Scene | Draft direction | Review question |
|---|---|---|
| Opening | When ownership is spread across sheets, the next step can be hard to find. | Does the intended viewer understand why to keep watching? |
| Context | A fictional operations team tracks handoffs in scattered spreadsheets | Keep the problem specific and recognizable. |
| Main beat | Show a specific audience problem, a realistic product response, and what the example does not claim. | Show the change in the workflow. |
| Close | Show the outcome or one appropriate next action. | Keep the problem recognizable and the response realistic; label any composite scenario as illustrative. |
How DemoVexa makes it
In New video, choose Marketing & Growth > Problem–Solution Story. This type gives Claude its own instructions for the brief, script, scene plan, and build. The idea field asks for the details this format needs; answer from your source material, and review the brief and script before building. Correct terminology, sequence, availability details and unsupported claims, then inspect the preview at the intended aspect ratio.
What to prepare
Provide the audience, a realistic problem scenario, verified product details, and any limits on what the product can solve.
Name the viewer, the point the video should communicate, and any boundaries the script must respect. Gather current interface labels and approved examples; leave unknown facts out or mark them for confirmation.
Production checklist for a clear problem–solution story video
Use the checklist during script and preview review. It is especially useful when the first draft contains more detail than the viewer needs.
- Keep the problem specific and recognizable.
- Show the change in the workflow.
- Avoid implying universal results.
- Make clear which details are illustrative.
- Check the sample scenario against the real product, source or approved material: Keep the problem recognizable and the response realistic; label any composite scenario as illustrative.
- Check captions, pronunciation and screen legibility in every format you plan to publish.
Explore related pages
Choose a related format or browse the full directory of video types.
Frequently asked questions
How long should a problem–solution story video be?
Keep it long enough to explain a specific audience problem, a realistic product response, and what the example does not claim, and remove context the audience does not need. Start with the point, then give each necessary step or piece of evidence room to be understood.
Can I make a problem–solution story video without recording?
Yes. DemoVexa builds animated scenes from your workspace and brief, so a camera or screen recording is not required. Narration is optional; you can use an AI voiceover or make a video with captions.
Which formats and languages can a problem–solution story video use?
Videos can be made in 16:9, 9:16, and 1:1. Voiceover language depends on the provider you use; ElevenLabs supports up to 85 languages, while narration is optional.
What is a useful example of a problem–solution story video?
A fictional operations team tracks handoffs in scattered spreadsheets. Show the specific coordination problem, then a product workflow that centralizes the handoff without promising a universal outcome. This is an illustrative outline, not a customer result or proof that a product has a particular capability. Replace the scenario with a verified workflow and approved data.
What should I check before publishing a problem–solution story video?
Start with the source material: Provide the audience, a realistic problem scenario, verified product details, and any limits on what the product can solve. Then review the exact screen labels, any claim about availability or outcomes, captions, permissions and the rendered preview. Keep the problem recognizable and the response realistic; label any composite scenario as illustrative.
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