Product videos for indie hackers

The job to be done

Explain a small software product clearly without having to film and edit a fresh screen recording for every feature or release.

A product intro for the landing page, a walkthrough of the core task and short updates for meaningful changes.

A realistic indie hackers brief

For a landing page, explain one core outcome, show the shortest real workflow that supports it, and finish with where someone can try the product.

For this role, The maker chooses one promise they can support with the current build and avoids a broad feature tour. Keep the brief focused on one audience, one task and one outcome; use a separate project when the story or approval owner changes.

Video types for this role

Choose a format for the audience and the question the video should answer. These are starting points; check the product facts and any claims before sharing.

• Product intro
• Product walkthrough
• Product teaser
• Feature demo

A workflow that fits the week

Set up one workspace with your current code, docs and brand, then make a new project when you have a story to tell. Batch builds are available on eligible paid plans; the computer needs to stay awake while a batch runs.

For a new video, point the workspace at the code and guides you want to use, add a one-line idea, review the brief and script, approve the scenes, then check the preview and render. Batch builds can queue several ideas on eligible plans, but are not a release-triggered automation.

• How to build your first video
• Batch build details

Choose a plan for your workflow

Plan limits determine which formats, languages and batch sizes are available. Compare the current Solo, Team and Agency options on the pricing page before choosing.

• Plans and free trial
• Download DemoVexa

Role-specific review before sharing

Check that the video matches the public product, avoids placeholder claims and fits the page where it will appear.

Review the spoken script, on-screen labels and final preview together. Treat a drafted asset as a review copy until the person who owns the product facts and publication has approved it.

• Audience: does the video answer a question this role actually receives?
• Evidence: can the product state and every claim be checked?
• Handoff: is the file, caption track and next action clear to the person publishing it?

Make the handoff clear

Decide who supplies the product facts, who reviews the video and who publishes it before the build begins. The maker chooses one promise they can support with the current build and avoids a broad feature tour. Keep those responsibilities attached to the review copy so an editor or teammate knows which questions they can resolve and which require product approval.

At handoff, include the intended audience, the product version shown, the approved next step and the caption or subtitle files needed by the destination. If a reviewer requests a factual change, update the script and inspect the affected scene again; do not rely on a social caption to correct an inaccurate on-screen statement. For recurring videos, record an owner and a review date so the team can revisit the asset after a relevant product change.