Definition
Feature adoption describes whether and how people begin using a particular product feature. A team may examine adoption through usage data, user feedback, or task completion, while defining the measure carefully. A short walkthrough can explain how a feature works, but a video alone does not prove adoption or business impact.
Scenario in a product workflow
A team could define adoption as the share of eligible workspaces that complete a feature's core action within 30 days. A how-to video may explain the action, but adoption should be measured in product data with the eligible population and timeframe stated. Do not substitute views for use.
How to apply it
Define the adoption measure and time period before discussing results. A tutorial may explain how to use a feature, but it cannot establish that people adopted it.
A practical review
Define the event that counts as adoption, the eligible user population and the measurement window. Report the source and limitations. Do not use views, clicks on a promo or script downloads as proof that users adopted the feature.
A decision to make before production
Choose an adoption event that represents meaningful use and define the eligible population before comparing periods. Treat video views as exposure data, not as a substitute for that product action.
How it differs from video engagement
Feature adoption concerns whether people begin using a feature, measured through a defined product or research signal. Video views and completion indicate content engagement; they do not prove that viewers used the feature.
When a team uses the term “feature adoption” in a brief or review, agree on the intended meaning before production. That prevents the script, visual plan and success measure from drifting apart.
Related terms
Frequently asked questions
How is feature adoption different from video engagement?
Feature adoption concerns whether people begin using a feature, measured through a defined product or research signal. Video views and completion indicate content engagement; they do not prove that viewers used the feature.
What should a team check when using feature adoption in a product video?
Define the adoption measure and time period before discussing results. A tutorial may explain how to use a feature, but it cannot establish that people adopted it.
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