Guides
Product video guides
How to choose a demo video tool, plan and script the video, launch it, and handle the production details.
Choosing a tool
What each kind of demo video tool does, and how to pick one for your product.
- How an AI product demo video generator works, and how to judge oneHow an AI product demo video generator turns a prompt, URL, recording or codebase into a video, how accurate each input is, and how to check the result.Read the guide
- Product demo video software: what the category covers and how to buy itProduct demo video software explained: the six kinds, the features worth testing, how seat, credit and bring-your-own-AI pricing differ, plus a checklist.Read the guide
- SaaS demo video maker: what SaaS teams need, stage by stageWhat a SaaS demo video maker has to handle (weekly releases, trials, onboarding, formats, languages) and which demo videos to make from pre-launch to scale.Read the guide
- AI demo video maker: which jobs to hand over, and which to checkWhich parts of a demo video an AI demo video maker handles well in 2026 (script, voice, captions, translation, screens) and what a person still has to check.Read the guide
- Code to video AI: snippets, programmatic video, or videos from your codebaseCode to video AI means animated code snippets, programmatic video in React or Python, or AI that reads your codebase to make product videos. Which one fits?Read the guide
- Choosing a software walkthrough video tool: four kinds, three jobsScreenshot guides, click-through demos, narrated videos or in-app tours? Which software walkthrough fits your help center, training and sales.Read the guide
- Choosing a product explainer video maker: style, structure and the briefExplainer or demo? The classic explainer structure, five styles compared on cost, time and fit, and how to brief a maker or agency so the first cut lands.Read the guide
- AI tutorial video generators: turning docs into how-to videos that stay rightTurn help articles, docs or code into tutorial videos with AI, then check what it gets wrong: steps, chapters, translations, and screens after each release.Read the guide
Making the video
Planning, scripting and producing demo, tutorial and onboarding videos.
- How to make a product demo video in 7 stepsHow to make a product demo video people finish: pick one viewer and one job, write the script first, build the screens, then add voice, captions and formats.Read the guide
- Product demo video examples, and what to copy from eachProduct demo video examples taken apart shot by shot: Dropbox's famous screencast and five formats software teams use, with lengths and what to copy.Read the guide
- SaaS demo video examples, sorted by where they playSaaS demo video examples sorted by where they play: homepage hero, pricing page, onboarding email, sales follow-up, changelog and help center.Read the guide
- Product demo script template, with timings and a filled exampleA fill-in product demo script template with voiceover and on-screen columns, timings, a word budget for each video length and a finished 60-second example.Read the guide
- Explainer video script template: six beats, timed for 60 and 90 secondsAn explainer video script template in six beats (problem, why it hurts, solution, how it works, proof, call to action) timed for 60 and 90 seconds.Read the guide
- How to make a tutorial video people can actually followPlan one outcome, outline, record in short takes, then add chapters, captions and a thumbnail. A tutorial video workflow with only the gear you need.Read the guide
- Customer onboarding videos: what to make, where to put them, how to measure themWhich onboarding videos to make (welcome, first task, setup, feature), where each goes, how long to keep them, and how to tell if they lift activation.Read the guide
- How long should a demo video be? Lengths by type and channelHow long should a demo video be? Recommended lengths by video type and channel, what engagement data shows, and platform limits as of October 2026.Read the guide
Launching
Launch videos, Product Hunt, launch checklists and release notes.
- How to make a feature announcement video people actually watchHow to make a feature announcement video sized to the change: a 5-part structure, lengths that hold attention, and where to post it so customers see it.Read the guide
- How to make a demo video for Product HuntWhat Product Hunt accepts for video, gallery and thumbnail as of October 2026, how long the demo should run, and what its first 10 seconds have to do.Read the guide
- How to launch on Product Hunt: the rules, the timing and a 5-week planLaunch time, scheduling, featuring, the rule on asking for upvotes and a week-by-week plan, checked against Product Hunt's own launch guide in October 2026.Read the guide
- 13 product launch video ideas for software teams13 product launch video ideas for software teams, from teaser to launch-week recap, with the format, length and effort each takes, and which to make first.Read the guide
- The SaaS product launch checklist: 8 weeks out to the week afterA SaaS product launch checklist by phase, from 8 weeks out to the week after, with an owner for every task, the assets to make and what to measure.Read the guide
- Release notes template and changelog examplesA copy-paste release notes template, the Keep a Changelog categories, semantic versioning in plain words, and four public changelogs worth borrowing from.Read the guide
Production how-tos
Voiceover, subtitles, vertical formats and screen recording.
- How to choose and use an AI voiceover generatorHow an AI voiceover generator turns a script into narration, how to pick a voice, fix misread product names, and stay within commercial and cloning rules.Read the guide
- How to add subtitles to a video: SRT, VTT and burned-in captionsAdd subtitles as an SRT or WebVTT file or burn them into the picture with one ffmpeg command. Upload steps for YouTube and LinkedIn, plus caption style rules.Read the guide
- How to resize video for Instagram Reels (9:16)Turn a 16:9 or square video into a 9:16 Reel without losing the important part: current Reels specs, safe zones, and tested ffmpeg commands for crop and pad.Read the guide
- How to screen record with audio on Mac and WindowsScreen record with audio using built-in tools: the Mac Screenshot toolbar, Snipping Tool, Xbox Game Bar or free OBS, with mic and system audio explained.Read the guide