Free Product Demo Video Script Template, With Examples

Here is a free product demo video script template you can copy: five beats (problem, promise, steps, result, call to action), each with a word budget, plus two filled-in examples. Paste it into a doc, replace the brackets with your product, and you will have a script that fits its target length before anyone records or animates a frame.

The template#

Copy this as is. The word counts assume a calm voice, roughly 130 to 150 words a minute.

TARGET LENGTH: [45 s / 90 s]
VIEWER: [who is watching, in one line]
ONE JOB: [what they can do after watching]

1. PROBLEM  (10 to 15 words)
   Voice:   [the pain, in the viewer's words]
   Caption: [3 to 5 words]

2. PROMISE  (10 to 15 words)
   Voice:   [what this feature lets them do]
   Caption: [3 to 5 words]

3. STEPS    (40 to 60 words for 45 s, 100 to 130 for 90 s)
   Voice:   [Open X. Click "Exact button name". Choose Y.]
   Caption: [*Button* -> *Next button*]

4. RESULT   (10 to 15 words)
   Voice:   [what they now have, concretely]
   Caption: [3 to 5 words]

5. CTA      (5 to 10 words)
   Voice:   [one action only]
   Caption: [the URL or button]

How do you fill in each beat?#

Problem. Write the sentence your customer would say in a support ticket. Not "managing files is complex" but "your investors want the files and you want to know who opened them."

Promise. One sentence, one feature. If you need "and", you have two videos.

Steps. Use the exact names on screen, in the order a person clicks them. This is the beat that runs long, so it gets most of the word budget and the hardest editing.

Result. Show the finished state and say what it gives them. Viewers remember the end.

CTA. One action. "Try it in your workspace" or a URL. Two CTAs means neither gets clicked.

Example 1: a 45 second feature demo#

For a fictional invoicing app:

1. Voice:   Clients pay late because they forget the invoice exists.
   Caption: *Late payments*
2. Voice:   Reminders now follow up for you, automatically.
   Caption: *Automatic reminders*
3. Voice:   Open an invoice. Click "Reminders". Pick three days
            after the due date, then weekly. Save.
   Caption: *Reminders* -> *Save*
4. Voice:   Your client gets a polite nudge, and you never write
            the awkward email.
   Caption: *Paid on time*
5. Voice:   Turn on reminders today.
   Caption: *Settings -> Reminders*

Example 2: a 90 second product intro#

Same structure, longer steps. Beat 3 becomes three short tasks (create, send, get paid), each with its own caption, and beats 1 and 2 can take a second sentence of context. Resist adding a fourth task. If it matters, it is the next video.

What does this look like in a real script editor?#

In DemoVexa, a one-line idea becomes a brief that already checks the app code and guides for the right button names.

The Script step then lays the video out as lines, each with a role (intro, montage and so on), the voiceover and its on-screen caption, with asterisks marking words to highlight. It is the same beats as the template above.

Both screenshots show DemoVexa making a video for a sample product, not DemoVexa's own features.

If you are unsure how long your target should be, see our post on what makes a good SaaS explainer video, and for where the script comes from, how to turn your software code into a demo video. The features page shows how the script feeds the voice and animation steps.